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Auto Local News
July 08 2010
Pink Lady
Here
I Come!
Limited Edition
Perodua has launched the new Perodua
Myvi LE (Limited Edition), specifically
design to attract all the ladies who are
planning to invest in buying a new
Perodua. There will be 3 colour options
to choose from which are Ebony Black,
Ivory White and for the ladies and
Dazzling Red.
It's
expected that all the new electrifying
colours introduced by Perodua will
certainly attract the ladies buyers.
Whilst there has been an SE (Sport
Edition) previous to this would be a
different look altogether. According to
the Managing Director of Perodua, Aminar
Rashid Salleh, the new LE is very much
focus for the female owners and that is
surely their target market segmentation
at this time around. The accessories
are designed to reveal femininity inside
out. The additional vanity mirror fitted
on both the driver and passenger shades
pretty much explains that. Under the
hood, you will get the standard 1.3
liter Automatic model which is the only
engine version it comes with.
To
constantly remind you that this is
certainly a Limited Edition, you get a
nice symbol ‘LE’ carpet mat as well as
a floral center panel which looks
seriously feminine. On top of that, it
also has the LE emblem fitted in the
side door moldings while the
entertainment comes from its center
console which comes with USB and
Bluetooth connectivity. The LE is priced
at RM48, 600 which is RM1, 700 more than
the stock version.
  
Perodua will also be adding 4 new accessories. If
you are going to purchase the new Myvi
(standard or LE), then you will get them
but if you are already an owner, then
you could choose to retrofit the new
stuff. These are chrome door handles,
tinted film, a car seat organizer which
is placed at the back of the front seats
which can fit magazines and bottles as
well as a blue lighting set for the
luggage and floor.
  
Myvi’s Pink is absolutely an aye catcher. The colour pink
itself signaling the buyers are
attention seekers, confident and bold.
However, each individual buyer has their
own preference in colours.
For more information, buyers can contact
the sellers here at our homepage.
Call the respective
Perodua Sales
representatives to entertain you and
perhaps you can hop in free for the test
drive!
July
09 Vehicle Sales
Improve
KUALA LUMPUR: Motor
vehicle sales in Malaysia improved in
July, recording 10.2% increase or 4,994
units compared with the previous month,
backed by good sales for compact cars
from Proton and Perodua.
The Malaysian
Automotive Association (MAA), in
releasing the figures yesterday, said
judging by the current consumer trend
towards compact cars, it would see
continued growth for cars with smaller
engines this month.
Sales of vehicles also
increased to 53,984 units in July this
year compared with 44,926 units in the
same month last year.
Year-to-date, MAA said
vehicle sales went up to 331,957 units
from 265,665 in the previous
corresponding period.
In July 2008, total
industry production rose to 51,531 units
from 40,149 a year ago, MAA said.
 Of
these, passenger cars accounted for
46,676 units while 4,855 units were
commercial vehicles.
Total production in the first seven
months of this year was higher at
314,753 units as against 247,975 units
in the same period last year.
Of the number, passenger cars
comprised 287,248 units and the
remaining 27,505 units were commercial
vehicles. – Bernama
Source:The
star biz.online
Best Model of The Year 2009
 Congratulation!
Our very own Proton Saga New Model has
won a prestigious Award from the Frost &
Sullivan for being the Best Model of the
Year. Way to go Proton!
Source: Proton
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International News |
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pOSTED: jULY 19, 2010
Source: http://www.freep.com
BY JUSTIN HYDE
FREE PRESS WASHINGTON STAFF
WASHINGTON -- The Obama administration's
auto task force rushed General Motors
and Chrysler to cull hundreds of dealers
last year and overlooked how many jobs
might be lost at dealerships, a new
audit said Sunday.
The report by the independent inspector
general for the Troubled Asset Relief
Program is the most critical government
assessment of the auto task force to
date, an effort President Barack Obama
has held up as one of his top
accomplishments.
• PDF: Audit
findings
The task force "made a series of
decisions that may have substantially
contributed to the accelerated
shuttering of thousands of small
businesses and thereby potentially
adding tens of thousands of workers to
the already lengthy unemployment rolls,"
the audit said.
An exact number of dealer closures has
not yet been released, but original
plans targeted 2,241.
The report does nothing for hundreds of
dealerships already closed, and the
final arbitration cases pursued against
GM and Chrysler by dealers who sought
reinstatement will be decided soon.
An administration official criticized
the report, contending that sacrifices
were necessary to save 1 million jobs in
the U.S. auto industry.
Administration official: Cuts were
necessary
The audit aims most of its criticisms at
the Obama administration, with a little
spared for the automakers.
What it doesn't offer is much comfort to
the dealers, who pushed a special
arbitration law through Congress last
year allowing dealers targeted for
closure to appeal.
"It's too bad this report didn't come
out six months ago," said Chuck
Fortinberry, whose Clarkston
Chrysler-Jeep was closed under the plan.
The audit, requested by U.S. Sen. Jay
Rockefeller, D-W. Va., and U.S. Rep.
David Obey, D-Wis., to get more insight
on the process, was conducted by Special
Inspector General Neil Barofsky.
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Mercedes-Benz: Don’t Discount.
Don’t Disappear
by Ann Marsh
it's not news that the
automobile industry is in
trouble. GM and Chrysler have
gone through bankruptcy. J.D.
Power and Associates expect
sales of cars in the U.S. to
drop to 10 million in 2009, down
from 16 million in 2007. Luxury
vehicles have been hit
especially hard.
However,
Mercedes-Benz USA has a couple
of success stories. Its new
compact sport utility vehicle,
the $33,900 GLK, launched in
January and already leads its
category. It has sold more than
twice the number of vehicles
this year as its closest
competitor, the Acura RDX.
Mercedes is also pleased with
the sales of its most affordable
sedan, the C-Class (starting at
$33,600), which has gained 5
points of market share, albeit
in a shrinking market.
Both successes have a lot to do
with Mercedes’ fierce defense of
its brand, according to Steve
Cannon, vice president of
marketing for Mercedes-Benz USA.
In short, Mercedes is not
succumbing to the temptation to
cut prices. “You have to stay
true to who you are no matter
what,” Cannon says. “So many of
our competitors are doing
distressed advertising, saying
sale, sale, sale. You can’t move
down-market in times like
these.”
If you do, you undermine the
value of your brand, says David
Melançon, CEO of New York-based
brand consultancy The Ito
Partnership. Melançon points to
Macy’s as a company that, once
considered among the toniest of
department stores, has
downgraded its image through
endless discounting. “Why would
I ever pay full price for
anything at Macy’s ever again?”
Melançon asks.
The other thing you can’t do is
stop advertising. “In a
recession, every CFO wants to
slash the advertising budget,”
says Bob Austin, an auto
industry brand consultant and
senior partner of the Auto
Futures Group in Ridgewood, N.J.
Counter intuitively, Austin
believes the worst time to stop
advertising is in a downturn.
Studies have shown that
consumers can keep only up to
four choices in their minds when
they are contemplating a
purchase. Even if you’re
confident that customers know
precisely who your company is as
a brand, now is the time to keep
reminding them of its defining
characteristics, with plenty of
details, Austin says. “The guy
who can stay visible the longest
wins,” he says.
Mercedes has wholeheartedly
embraced advertising the
details. When the company
introduced the C-Class, it
opened up the brand to a whole
new group of buyers. But rather
than lead with the lower price
in messages to new consumers,
the company emphasizes all the
ways in which the C-Class is
still a Mercedes, a product of
100 years of German engineering.
The same is true of the GLK and,
Cannon says, of other models
Mercedes will introduce later
this year. “People buy
emotionally, but they justify
intellectually,” Cannon says.
“In this market, the
justification hurdle is a little
bit higher.”
By hammering home product
attributes that make a Mercedes
a Mercedes, the automaker is
helping consumers think their
way through to a purchase. And
in the process, Cannon says,
Mercedes continues to build its
brand rather than chip away at
it. “When the market turns, we
will have [these new consumers]
in the brand, and they will grow
with us,” Cannon predicts.
Source:
BNET
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