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Auto Local News
July 08 2010
Pink Lady
Here I Come!
Limited Edition
Perodua has
launched the new Perodua Myvi LE (Limited Edition), specifically design to
attract all the ladies who are planning to invest in buying a new Perodua.
There will be 3 colour options to choose from which are Ebony Black, Ivory
White and for the ladies and Dazzling Red.
It's
expected that all the new electrifying colours introduced by Perodua will
certainly attract the ladies buyers. Whilst there has been an SE
(Sport Edition) previous to this would be a different look altogether.
According to the Managing Director of Perodua, Aminar Rashid Salleh, the new
LE is very much focus for the female owners and that is surely their target
market segmentation at this time around. The accessories are designed to
reveal femininity inside out. The additional vanity mirror fitted on both
the driver and passenger shades pretty much explains that. Under the hood,
you will get the standard 1.3 liter Automatic model which is the only engine
version it comes with.
To constantly remind you that this is
certainly a Limited Edition, you get a nice symbol ‘LE’ carpet mat as well
as a floral center panel which looks seriously feminine. On top of that, it
also has the LE emblem fitted in the side door moldings while the
entertainment comes from its center console which comes with USB and
Bluetooth connectivity. The LE is priced at RM48, 600 which is RM1, 700 more
than the stock version.
  
Perodua will also be adding 4 new accessories. If
you are going to purchase the new Myvi (standard or LE), then you will get
them but if you are already an owner, then you could choose to retrofit the
new stuff. These are chrome door handles, tinted film, a car seat organizer
which is placed at the back of the front seats which can fit magazines and
bottles as well as a blue lighting set for the luggage and floor.
  
Myvi’s Pink is absolutely an aye catcher. The colour pink itself signaling
the buyers are attention seekers, confident and bold. However, each
individual buyer has their own preference in colours.
For more
information, buyers can contact the sellers here at our homepage.
Call
the respective Perodua Sales representatives to
entertain you and perhaps you can hop in free for the test drive!
July 09
Vehicle Sales
Improve
KUALA LUMPUR: Motor vehicle sales in Malaysia improved in
July, recording 10.2% increase or 4,994 units compared with the previous
month, backed by good sales for compact cars from Proton and Perodua.
The Malaysian Automotive Association (MAA), in releasing
the figures yesterday, said judging by the current consumer trend towards
compact cars, it would see continued growth for cars with smaller engines
this month.
Sales of vehicles also increased to 53,984 units in July
this year compared with 44,926 units in the same month last year.
Year-to-date, MAA said vehicle sales went up to 331,957
units from 265,665 in the previous corresponding period.
In July 2008, total industry production rose to 51,531
units from 40,149 a year ago, MAA said.
 Of these, passenger cars
accounted for 46,676 units while 4,855 units were commercial vehicles.
Total production in the first seven months of this year was higher at
314,753 units as against 247,975 units in the same period last year.
Of the number, passenger cars comprised 287,248 units and the remaining
27,505 units were commercial vehicles. – Bernama
Source:The
star biz.online
Best Model of The Year 2009
 Congratulation!
Our very own Proton Saga New Model has won a prestigious Award from the
Frost & Sullivan for being the Best Model of the Year. Way to go Proton!
Source: Proton
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International
POSTED: JULY 19, 2010
Source: http://www.freep.com
BY JUSTIN HYDE
FREE PRESS WASHINGTON STAFF
WASHINGTON -- The Obama administration's auto task force rushed General
Motors and Chrysler to cull hundreds of dealers last year and overlooked
how many jobs might be lost at dealerships, a new audit said Sunday.
The report by the independent inspector general for the Troubled Asset
Relief Program is the most critical government assessment of the auto task
force to date, an effort President Barack Obama has held up as one of his
top accomplishments.
• PDF: Audit
findings
The task force "made a series of decisions that may have substantially
contributed to the accelerated shuttering of thousands of small businesses
and thereby potentially adding tens of thousands of workers to the already
lengthy unemployment rolls," the audit said.
An exact number of dealer closures has not yet been released, but original
plans targeted 2,241.
The report does nothing for hundreds of dealerships already closed, and
the final arbitration cases pursued against GM and Chrysler by dealers who
sought reinstatement will be decided soon.
An administration official criticized the report, contending that
sacrifices were necessary to save 1 million jobs in the U.S. auto
industry.
Administration official: Cuts were necessary
The audit aims most of its criticisms at the Obama administration, with a
little spared for the automakers.
What it doesn't offer is much comfort to the dealers, who pushed a special
arbitration law through Congress last year allowing dealers targeted for
closure to appeal.
"It's too bad this report didn't come out six months ago," said Chuck
Fortinberry, whose Clarkston Chrysler-Jeep was closed under the plan.
The audit, requested by U.S. Sen. Jay Rockefeller, D-W. Va., and U.S. Rep.
David Obey, D-Wis., to get more insight on the process, was conducted by
Special Inspector General Neil Barofsky.
Mercedes-Benz: Don’t Discount. Don’t Disappear
by Ann Marsh
it's not news that the automobile
industry is in trouble. GM and Chrysler have gone through bankruptcy. J.D.
Power and Associates expect sales of cars in the U.S. to drop to 10 million
in 2009, down from 16 million in 2007. Luxury vehicles have been hit
especially hard.
However, Mercedes-Benz USA has a couple of success
stories. Its new compact sport utility vehicle, the $33,900 GLK, launched in
January and already leads its category. It has sold more than twice the
number of vehicles this year as its closest competitor, the Acura RDX.
Mercedes is also pleased with the sales of its most affordable sedan, the
C-Class (starting at $33,600), which has gained 5 points of market share,
albeit in a shrinking market.
Both successes have a lot to do with Mercedes’ fierce defense of its brand,
according to Steve Cannon, vice president of marketing for Mercedes-Benz
USA. In short, Mercedes is not succumbing to the temptation to cut prices.
“You have to stay true to who you are no matter what,” Cannon says. “So many
of our competitors are doing distressed advertising, saying sale, sale,
sale. You can’t move down-market in times like these.”
If you do, you undermine the value of your brand, says David Melançon, CEO
of New York-based brand consultancy The Ito Partnership. Melançon points to
Macy’s as a company that, once considered among the toniest of department
stores, has downgraded its image through endless discounting. “Why would I
ever pay full price for anything at Macy’s ever again?” Melançon asks.
The other thing you can’t do is stop advertising. “In a recession, every CFO
wants to slash the advertising budget,” says Bob Austin, an auto industry
brand consultant and senior partner of the Auto Futures Group in Ridgewood,
N.J. Counter intuitively, Austin believes the worst time to stop advertising
is in a downturn. Studies have shown that consumers can keep only up to four
choices in their minds when they are contemplating a purchase. Even if
you’re confident that customers know precisely who your company is as a
brand, now is the time to keep reminding them of its defining
characteristics, with plenty of details, Austin says. “The guy who can stay
visible the longest wins,” he says.
Mercedes has wholeheartedly embraced advertising the details. When the
company introduced the C-Class, it opened up the brand to a whole new group
of buyers. But rather than lead with the lower price in messages to new
consumers, the company emphasizes all the ways in which the C-Class is still
a Mercedes, a product of 100 years of German engineering. The same is true
of the GLK and, Cannon says, of other models Mercedes will introduce later
this year. “People buy emotionally, but they justify intellectually,” Cannon
says. “In this market, the justification hurdle is a little bit higher.”
By hammering home product attributes that make a Mercedes a Mercedes, the
automaker is helping consumers think their way through to a purchase. And in
the process, Cannon says, Mercedes continues to build its brand rather than
chip away at it. “When the market turns, we will have [these new consumers]
in the brand, and they will grow with us,” Cannon predicts.
Source:
BNET
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