Working the Cultural Network
Gossips are the
troubadors of the culture. While priests will only talk in
analogues, that is tell you the scripture-gossips will know the
names, dates, salaries, and events that are taking place in the
organization, now. The trivial day-to-day happenings are carried
by gossips whom most people appreciate, even if they are wary of
gossips' tongues. After all, without a steady diet of news about
people one knows, life in most companies would be grim - and
Gossips are not
expected to be serious people; and they are not always expected
to get the news right. They are expected simply to entertain.
For this entertainment value alone they are tolerated, even
Their role in
reinforcing a culture is vital. Storytellers create the legends
of the company and its heroes, but the gossips help the
hero-making process flourish by embellishing the heroes' past
feats and stiffing up the news of their latest
While storytellers and
priests deal one-on-one with individuals, gossips can spread
their news more quickly because they talk to groups at the lunch
table or during coffee break. They also have the unique ability
to penetrate all levels of the organization.
At the same time,
gossips can become the leaders of the pack when it comes to
de-Stalinizing a hero. They are the ones to provide the "real"
story behind the official announcements and memos.
Continue reading about
'working the cultural network'.
The cultural network
are people defined as: