Hershey Co, North
America’s biggest chocolate maker, will invest RM816mil in a new
state-of-the-art confectionery plant in Johor to meet growing demand
for its products in the region.
be Hershey’s single largest investment in Asia in 18 years of its
presence in the region.
plant is expected to generate annual sales of between US$200mil
(RM636mil) and US$300mil (RM954mil) within the first three years of
senior vice-president and chief supply-chain officer Terence
O’Day said that consumers across Asia were discovering
a range of Hershey confectionary products, and that China, in
particular, was growing faster than any other market.
plant would feature the latest confectionary manufacturing
technology and complement production at our existing joint-venture
plant in China,” he said after the joint announcement with the Malaysian
Investment Development Authority (Mida)yesterday.
said the plant would bein the Iskandar-Senai free tade zone. It
would measure 700,000 sq ft with expansion capacity to meet future
anticipates the plant to employ more than 400 locals in various
capacities, including management roles, when it is completed in
chief executive officer Datuk Noharuddin
it was an honour that Hershey had selected Malaysia as the site for
its manufacturing plant.
was chosen for its well-educated potential workforce, stable
political environment, a strong supply-chain infrastructure and
globally recognised halal food
Noharuddin noted that this was testament to the continued
attractiveness of Malaysia to multinationals that were planning
substantial commitments in the region.
project would bring years of economic benefits to Malaysia in the
form of jobs and business for local suppliers,” he said.
because Hershey, as pointed out by O’Day, planned to source as much
raw material as possible for its plant locally.
plant is a strategic geographical choice that provides Hershey with
easy distribution access to more than 25 markets across Asia.
produce four of five global brands, namely, Hershey’s
Reese's and Hershey’s
Milk Chocolate bars.
Ref: The Star
Saturday October 5, 2013 MYT 12:00:00 AM