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Article Characters in the Cultural Organization
Public Relations

How Smart Is Your Foot?

Why Should Concentrate On Your Own Business
Walt Disney Company
First Thing First
Building Deep Supplier Relationships
Face Fortunes
 
 
 
Public Relations
 
Public Relations depends on your SKILL in Communication:
Is anybody listening? Do they believe what you say? Do they respect and like you and your organization? In other words.... is your message getting across?

Tips: To communicate you must be courteous!
1) 1.1 PROMPT-in keeping appointments 1.2 In calling back 1.3 In the telephone 1.4. In answering letters.

2) Respect the rights of others by going through channels
2.1 Think how you would feel if someone bypassed YOU!

3) Follow through to completion and Acknowledge help from others (Example say: thanks for your help!)

4) Be considerate of the Time of OTHERS
 
Finally to communicate you must BE KIND and FRIENDLY so people will like you and BELIEVE what you say!
Here are ways to develop FRIENDLINESSl
1. BE YOURSELF...Be natural. Don't put on airs... but put yourself in their SHOES to understand THEM.
2. LISTEN A LOT... A good listener is a friend indeed. But learn to direct the conversation along constructive line. Try not to be negative.
3. GIVE PRAISE....look for things to praise in others....BUT ...be sincere about it.
4.SMILE A LOT...Get some FUN out of your work...Develop your sense of HUMOUR. BUT....don't make fun of others.

SO, ONE WAY IS TO TEST YOURSELF:
Can you say 'NO' to people and still leave a FRIENDLY impression???
 
To communicate you must BE CLEAR! So people can UNDERSTAND your message.
For Example when you write a MEMO- always check these 4 basic steps:
1. It is Accurate? Have you covered all the facts?
2. Does it IDENTIFY? Who are you? What is your title?
3. It is BRIEF? Have you got rid of access words?
4. It is SIMPLE? Have you used words that everyone understands?

So....take time to be clear!
 
So ...make COURTESY -CLARITY and KINDNESS BASIC PARTS OF YOUR PUBLIC RELATIONS whether your COMMUNICATIONS are:
1. WRITTEN-letter, memos, reports, releases & directives.
2. SPOKEN- telephone, speeches, small groups or face to face.
3. or Unwritten and Unspoken- Just the way YOU LOOK
- Appearance
- Dress or uniform
- Actions, habits or manners
 
Remember that EVERY PERSON ....is an INDIVIDUAL in his own right. Is entitled to RESPECT for his DIGNITY....Has a right to Express his own ATTITUDES and OPINIONS.....Has a right to make his OWN DECISIONS.

YOUR JOB IS TO IDENTIFY YOUR MESSAGE WITH HIS PURPOSES. That is the key to COMMUNICATIONS.
(Example: Don't talk too long. Don't interrupt when other's talk.)
 
and that The 'PUBLIC' is made up of INDIVIDUALS:
Who Like: 1. a job well done 2. people who are polite 3. a friendly SMILE

Who Dislike 1. a job poorly done 2. people who are rude 3. a 'SOURPUSS"

The 'PUBLIC' (Like INDIVIDUAL) is SENSITIVE...it can change its ATTITUDE quickly!
 

Jobs that women do?
Grave digging is normally a job that men do. A woman won the job of grave-digger at a cemetery in Italy after all ten men candidates failed the practical test-exhuming a body- by fainting (Guardian, 30 August 1997, p.5). Until recently women were not allowed to work on the front line in the army. While they are still barred from combat jobs they will now be allowed in the artillery. Currently only 47 percent of army jobs are open to women and only 7,000 of the 109,000 jobs are taken by women. Yet research from US has shown that women can make better fighters than men and women are twice as likely their male colleagues to fire at the enemy. Female terrorists are far more dangerous and deadly as they are more likely to kill bystanders without remorse. (The Scotsman, 14 November 1997, p.15).
 
 
 
Point to ponder:
If none endeavour there would be an end to discovery.

 

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