Working the Cultural Network
People tell stories to
gain power and influence, and because they enjoy doing it.
Storytellers are in a powerful position because they can change
reality. Storytellers simply interpret what goes on in the
company, but to suit their own perceptions. And what is power
anyway but the ability to influence people's perception without
their realizing it, of course. The tales that storytellers tell,
like myths in a tribal setting, explain and give meaning to the
workaday world. For the corporation, storytellers maintain
cohesion and provide guidelines for everyone to follow. It's the
most powerful way to convey information and shape behavior. The
beauty of a story is that just by remembering the punch line you
can recreate the entire occasion.
institutions and their values by imparting legends of the
company to new employees. They also carry stories about the
visionary heroes or the latent outlaw over in the manufacturing
plant. Storytellers will also reveal much about what is it takes
to get ahead in the organization.
The best storytellers
are typically found in position that give them access to a great
deal of information. They are usually in the epicenter of
activity and free to be as eccentric as they choose. A
storyteller needs imagination, insight, and a sense of details,
a story can't be abstract. While the position of storytellers is
a powerful one, it's not a leadership role. Many people fear
storytellers because everything, and everyone is grist for their
story mills. Yet colleagues revere them and often protect
Continue reading about
'working the cultural network'.
The cultural network
are people defined as: